Aritzia Magazine Advertisements

These advertisements reimagine Artizia’s brand messaging and visuals to speak to a new, yet overlooked demographic: mothers! Artizia is known for its sleek, trendy apparel for young adult women. Artizia’s brand identity is rooted in modernity and minimalism, showcasing primarily elevated basics. My goal with these magazine advertisements was to expand their identity without changing their aesthetic. Who else could elevate Artizia besides fashionable, modern moms?