Clean Theory
Clean Theory is a modern lifestyle brand that I created to blend fashion, skincare, home decor, and accessories. It promotes the concept of intentional living and minimalism, showcasing the “clean girl” aesthetic that is actively trending. Clean Theory aims to promote a sense of soft luxury and speaks to an audience that values simplicity, calmness, and elegance all in one.
Branding
For Clean Theory’s branding, I created different logos to offer flexibility across all platforms while maintaining a simple, cohesive identity. The logo uses clean, modern typography to demonstrate the brand’s minimalistic designs. Additionally, I created a soft, neutral color palette to evoke a calm and clear aesthetic. The goal of this brand’s identity is to achieve a blend of sophistication and modernity. Every design choice is made to enhance the brand’s quiet luxury feel and showcase its reinforcement of curated living.
Collateral Piece
The Clean Theory shipping box was created to showcase the brand’s aesthetic in the xostumer’s unboxing experience. The exterior features teh minialist logo and soft neutral tones from the brand palette, showing the sophistication before you even open your items. As you open the box, the interior design continues to be clean, with minimal design elements. This reinforces the brands value o minimalism and quiet luxury. The box is not only functional but also shows the simple aesthetic it aims to create. It demonstrates my ability to pay attention to detail and the importance of packaging designs, which can both elevate brand perception.
