Vera Bella
For a branding project, I created Vera Bella, a high-end bridal boutique located in Manhattan. The brand is a luxurious shopping experience for brides, and every design decision was made to curate a “old money” aesthetic. My goal was to blend modern romance with classical charm that many brides strive for.
Logo Design
I began by developing a simple, elegant logo that serves as the foundation of the Vera Bella identity. I wanted the typography and visual elements to reflect on the timeless essence of the bridal world, curated to resonate with the luxury clientele it serves.
Poster Design
I then designed a series of six posters to be displayed all around New York City. Each of the six posters was crafted to communicate the boutique’s sophisticated atmosphere through cohesive visuals and messaging. The tone is consistent throughout the posters, showcasing a luxury, clean, and upscale environment.
Collateral Piece
Lastly, I created a shopping bag that would be given to every customer when they get to take home their luxurious items. This item is designed to be practical and visually pleasing to the eye, catching the eye of anyone who sees this bag on the street. By adding a collateral piece to this project, I showcase brand consistency and my understanding of visual storytelling. Additionally, Vera Bella demonstrates my interests in fashion, luxury branding, and creating designs that leave an impression.