Web Banners

This project showcases a series of custom web banners I designed for three distinct fashion and beauty brands: Kirrin Finch, Rizo’s Curls, and Wildfang. Each banner was carefully created to align with the visual identity, tone, and target audience of its respective brand. While these companies differ dramatically in personality—ranging from gender-neutral minimalism to playful haircare branding to rebellious fashion-forward edge—the goal remained the same: to craft eye-catching, brand-consistent banners that would elevate their digital presence and drive engagement. This project demonstrates my ability to adapt design strategies across diverse brand aesthetics, a vital skill in fashion marketing and creative direction.

3 - Kirrin Finch Mock Up.png
3 - Rizzos Curls Mock Up.png
3 - WildFang Mock Up.png

For Kirrin Finch, a gender-neutral clothing brand, I leaned more toward a neutral color palette with a professional undertone. The layout showcases an old luxury tone, highlighting clarity. It captures the balance between modern and old aesthetics, and reflects on the brand’s inclusive values. For Rizo’s Curls, I opted for a fun and lively approach. I incorporated the brand’s vibrant colors, using playful shapes that showcase the brand’s identity. Using contrast, fun typography, and overlays, I allowed myself to match the brands identity. Lastly, for Wildfang, I used bold and edgy visuals to showcase a modern style. Wildfang produces gender-fluid fashion and aims for a trendy atmosphere. Each banner captures the essence of the brand, but also matches well into the platform it will live on, whether it be a homepage, promotional advertisement, or product feature placements.

This project is valuable to showcase in my portfolio because it shows a deep understanding of e-commerce design, branding, and marketing communication. Digital content— particularly web banners— is a major tool for promotion for a lot of companies and is often disregarded. By demonstrating that I understand this type of design, I can cater to a variety of brand voices while maintaining consistency. This work illustrates my ability for strategic thinking, enhancing user experience, and ideally driving results.